Asian investors have shelled out approximately AED 9 billion in real estate investments into the UAE from March 2007 to the early months of 2008, according to recent market studies. Driven by the huge potential of marketing its developments to Asian-based investors, Bonyan International Investment Group has participated at the recently concluded Cityscape Asia 2008, where it showcased its AED 3.5 billion project portfolio.

As one of the five real estate companies that represented the UAE at the event, Bonyan’s participation was aimed at increasing its penetration in the Asian market to further reinforce its presence in the international real estate arena.

With industry experts projecting further growth in investment opportunities within the UAE real estate market, investors from India, Pakistan and Iran continue to patronise commercial, residential and mixed use spaces within the country’s most sought-after developments. Backed by a strong portfolio of high value real estate offerings and an array of value added services, Bonyan’s strategy is to develop more unique projects that can deliver outstanding investment returns.

In addition to favourable economic and geographical conditions, the involvement of governments through several landmark legislations being enacted across the seven emirates has further positioned the UAE as regulated and investor-friendly market.

“Our aim is to gain a worldwide repute as a developer of high value single development and large-scale community projects and build a project portfolio worth AED 10 billion in the next three years. Being able to penetrate and thrive within the highly competitive regional real estate market is truly overwhelming, and the next step for us is to venture out and seek a broader market for our high value offerings.

For us to be able to realise this vision, we are continuously exerting much effort to bring foreign investors to the country by underlining the outstanding business prospects in the country through events such as this,” said Eng. Abdullah Atatreh, Chairman, Bonyan International Investment Group.

Visitors and participants at the three-day exhibition gained a clearer overall perspective of the booming real estate landscape of the UAE and the Middle East region, and the outstanding investment opportunities being offered by Bonyan through its current development projects such as Dubai Gate 1 and 2, Sharjah Gate and ABBCO Tower.

The developer also showcased its full suite of integrated and research-based services, which include project management and value engineering, sales and marketing, and investment and feasibility, which are being offered across all Bonyan offices in Dubai, Abu Dhabi, Muscat, Qatar and Amman.

“As one of the five developers from the UAE that took part in this event, we were very excited to showcase our portfolio of commercial, residential and mixed use projects, which accurately represents the amazing progress of the real estate market in the country.

Participation in international events of this magnitude undoubtedly presents numerous advantages, not only in driving sales but also in expanding our networks and gaining valuable partnerships with other global players, and this year, we are confident that the results of our presence will exceed the outstanding opportunities that events of this kind have previously opened up for us,” concluded Atatreh.

About Bonyan International Investment Group, L.L.C.

Bonyan International Investment Group, L.L.C. started its activities in 2002 and is now being considered as one of the leading real estate groups in the Middle East. The Group’s main activity is the development of real estate projects through ownership, partnership, or as development consultants. Offering a full suite of integrated and research-based services, the Group leverages several partnerships and strategic alliances with key regional and international business partners.

Its wide array of value-added services include real estate project development, project management and value engineering, sales and marketing, as well as investment and feasibility studies, which are being offered to individual, corporate and institutional clients and partners. With offices in Dubai, Abu Dhabi, Muscat, Qatar and Amman, the company is playing an integral part in the development of the real-estate market in the region.

Langham Hotels International, the operating and asset management arm of Hong Kong-based Great Eagle Holdings, has identified India as a strong market for development. Helmut Knipp, its senior VP (development) reveals, “Our focus has been on China of late. But India is as large and showing similar growth. The opportunity cannot be missed and we wish to take measured steps to establish the brand in India.”

According to the company, there is a strong interest to build the brands in Delhi NCR, Mumbai, Hyderabad, Bangalore, Chennai, Ahmedabad, Kochi and Goa. Knipp adds, “While on a trip to Pondicherry, I realised that the place is an ideal destination for our wish list – an undiscovered gem.”

The group is looking at management contract development in India for its two brands – The Langham (super luxury brand) and Langham Place (ideal for cities, mixed-use, or business hotels) – although it has not completely sidelined direct ownership. “In case we go for ownership, the investments will be accrued through debt and equity,” Knipp says.

According to him, there will be a focus on selecting the right partners for which he is currently speaking to developers. “We are open to partnerships with real estate developers or even Indian hotel companies for existing or greenfield properties. We will also try to facilitate funding for projects through our international networks,” Knipp elaborates.

The group aims to enter into a long-term contract of 25 years that can be renewed. Speaking about the fee structure, Knipp remarks, “We are going to be very competitive and at par with international standards. The group wants to offer value addition for the Indian developers and would expect developers to live up to the brand’s standards.

The Langham Hotels and Langham Place would have an average of 50 sq metre and 35 sq metre room sizes, respectively. While the former will be restricted to a maximum of 200 rooms, the latter would range from 100 to 400+ rooms properties depending on the plot. Raju Shahani, executive consultant with LHI, informed, “The estimated cost for the former will be approximately Rs 1.2 to 1.3 crore, while the latter would be from Rs 80 lakh to Rs one crore. These are estimated figures and would come down in case of real estate developers owing to their expertise in the field of construction.”

There is a plan to make Chuan Spa – a signature brand of LHI – a regular feature in its Indian properties. The group might add some specifically-designed spa rooms on the same floor. The group has forayed in China with a boutique hotel set to open in 2008 and recently opened a spa resort in Thailand. LHI has a development office in Bangalore at present and is looking to have its first sales office in Bangalore, Mumbai or Delhi that will help focus on India’s outbound market.

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